During the exhibition both visitors and the exhibitors has the chance to know about the latest trends and solutions of the industry next to each other. The visitors were able to find out about key aspects of the industry in the workshops and exhibitors were able to grab the attention and showcase their products and services in the showcases area.

This part of the exhibition seems really interesting to both visitors and exhibitors due to many factors but mainly this excitement is coming from the level of attending people at the expo where because of the Kish island situation companies would like to send their top managers, CEOs and sales directors to attend the expo.

This year in the workshops, conferences and workshops several fields were taught such as:

• Financial industry, the path through sanctions and crises
• Business intelligence and its us in pharmaceutical marketing
• The responsibilities for pharmaceutical activities